Consumer Confusion about Online Privacy
October
30,
2007
Senior staff attorney Chris Jay Hoofnagle was quoted in an article regarding online privacy. The article entitled “Do Consumers Care About Online Privacy?” discusses how consumers perceive online privacy. Hoofnagle comments: “Consumers fundamentally misunderstand the rules of the marketplace.” He also cites studies in which up to 75% of consumers think as long as a site has a privacy policy it means it won’t share data with third parties. He states that consumers “…equate the presence of the policy with substantive privacy rules.” |
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