Privacy

Why Privacy Is What It Is…

The Ponemon Institute and TRUSTe have just released their annual Most Trusted Companies for Privacy report. As part of this report, the groups asked consumers about the factors—positive and negative—that shaped their perceptions of companies’ privacy practices. (Full disclosure: I am a fellow of the Ponemon Institute.)  read more »

The Direct Marketing Association's New Math

I came across this statistic the other day while doing some research on marketing fraud:  read more »

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